It still cannot be said that it has entered common usage to talk about Second Life.
Yet, the digital world to be inhabited, in which experiences and content can be created, is already a reality.
We are talking about Metaverse: a term coined by Neal Stephenson in Snow Crash (1992), a cyberpunk science fiction book, described as a kind of virtual reality shared via the Internet, where one is represented in three dimensions through one’s avatar.
The Fashion world, of course, has also lived in the Metaverse for a while, and brands that do not now commit to buying or renting a home here risk missing out on opportunities for strategy and business development in a rapidly evolving space.
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